Any post will be too short to describe the power of social media at this time of life where one might not have a bank account but will definitely be having three or four accounts on different social networking sites. Due to the surge in Social media users, the sites that write about every single happening on Social media get the most of the traffic and thus the benefits. Take an example of Mashable.com. What do you think is the reason for the success of this site? It definitely is not uniqueness, there are much better unique sites available than it, it can’t also be a good language or grammar, as people have been noticing linguistic and grammatical mistakes in the posts plenty of times; So then what makes it a hit? It’s the domain of the blog! Many people want to know each and everything about their social media. Therefore, picking this niche to start a blog is one of the best choices available among the most productive niches and thus it makes this topic one of the most popular blogging topics of all times.
Social media mostly refers to the various means of interactions among people in which they create, share, and exchange information and ideas in one or more virtual communities and networks. Some people define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web especially Web 2.0, and that allow the creation and exchange of mostly user-generated content." Furthermore, social media depends mostly on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content rather than using any traditional medium and introduces substantial and pervasive changes to the paradigm of communication between organizations, communities and individuals.
Social media differentiates itself from traditional and industrial media in various aspects such as quality, reach, frequency, usability, immediacy and permanence being the most important among several other factors. There are many ripple effects that stem from internet usage. According to studies, internet users continue to spend more time with social media sites than any other type of site off late. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in parallel career opportunities and monetary income.
Much of the criticism of social media are about its exclusiveness and plagarism as most sites do not allow the transfer of information from one to another, disparity of information available, issues with trustworthiness and reliability of information presented, concentration, ownership of media content, and the meaning of interactions created by the user generated social media. However, it is also often argued that social media has positive effects such as allowing the democratization of the net while also allowing individuals and businesses to advertise themselves and form friendships, networks and communities.